Google is adding AI disclosures to ads across Search, YouTube, and Discover, with a new 'How this ad was made' section in My Ad Center indicating whether an ad was created or modified with AI. The fea…
SEO priorities are shifting as AI search gains prominence, with brand authority, topical depth, and unlinked mentions becoming more critical, while traditional keyword optimization and backlink buildi…
SEO consultant Slobodan Manic found that Chrome's Lighthouse Agentic Browsing audit fails llms.txt files containing plain-text links, requiring Markdown syntax to pass. Converting links to Markdown fo…
A study of 1 million keywords by Fractl and Search Engine Land found that 29% of high-volume search demand is in decline, while a similar amount is growing elsewhere, indicating a redistribution rathe…
SMX Next, an online search marketing conference, is accepting speaker pitches until Aug. 7 for its Nov. 18 event, focusing on SEO, PPC, and AI search strategies for 2027. Organizers seek subject matte…
A Semrush analysis with Kevin Indig found that ChatGPT's high-reasoning mode cites different domains than its minimal reasoning mode, with only 25.6% source overlap across 100 prompts and 20 buyer jou…
Google updated recipe results in AI Mode to include creator names, ratings, and ingredient counts, aiming to drive more traffic to publisher sites. The change addresses publisher concerns about reduce…
Search Engine Land has published a roundup of the latest job openings in search marketing, including SEO and PPC positions at brands and agencies. The listings feature roles at companies such as Accol…
Search Engine Land outlines six content audit workflows for Claude, including brand voice consistency audits, that help marketers uncover topical gaps, outdated content, and AI visibility issues. The …
A Search Engine Land investigation reveals that generative engine optimization (GEO) vendors are selling paid brand mentions and questionable outreach tactics as legitimate AI search strategies, with …
Google Search Advocate John Mueller clarified that in Search Console's generative AI report, an impression is counted when a link to a page appears in an AI Overview or AI Mode, and multiple appearanc…
Google announced it will stop supporting the creation of new Smart Campaigns via the Google Ads API starting August 3, 2026, shifting advertisers toward Performance Max and other AI-driven campaign ty…
OpenAI has launched a beta version of its ChatGPT Ads Manager to UK advertisers, offering a self-serve interface for campaign management. The move signals OpenAI's expansion into scalable advertising …
A bogus DMCA notice filed in April 2026 temporarily removed a Press Gazette investigation into Clickout Media from Google Search, highlighting how fake copyright claims can bury competitors. The incid…
Google launched Ask Ad Manager, a Gemini-powered AI assistant for Google Ad Manager, enabling publishers to analyze performance, troubleshoot issues, and navigate the platform using natural language. …
The UK Competition and Markets Authority ordered Google to explain how it ranks search results and to allow users to port their search data to third-party services within 3 to 6 months, citing concern…
A new study from Fractl and Search Engine Land, surveying 1,008 consumers and 150 marketers, finds that while 70% of consumers increased their use of AI tools for search over the past year, trust in A…
Next-question intent is a new content framework that helps pages support AI-generated answers by anticipating users' follow-up queries, not just their initial search. This approach is becoming critica…
Google updated its AI Search optimization guide to clarify that LLMS.txt files have no impact on search rankings. Google Search does not use these files, and they neither harm nor help visibility or r…
New research from Fractl and Search Engine Land reveals that trust in AI search dropped sharply from 82% to 54% in one year, with consumers now checking an average of 2.4 platforms before making purch…